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A focus on brand identity

The role of Marketing and Communications is to reinforce the identity of our two brands, Galeries Lafayette and LE BHV MARAIS, and to create a strong brand image for each of them, with specific content and coherence between the different communication media (advertising, websites, events, catalogues, emailing, etc.). The communication media should give Galeries Lafayette the image of a place that offers a total fashion experience (before, during and after), and should position LE BHV MARAIS as the Department Store of choice for urban trendsetters. The Marketing and Communications Department also defines the CRM strategy to strengthen customer relationships.

Creative and operational

Our Advertising and Branded Content specialists design  media and non-media campaigns, catalogues and brand content (web and social networks). Customer Marketing coordinates customer-orientated marketing, manages loyalty schemes and centralises customer knowledge (database analysis, ad hoc studies, etc.). Marketing 360 establishes the commercial campaign strategy (design, coordination and review of sales campaigns). Merchandising, in conjunction with Visual Identity, conceptualises the windows and creates impact in our stores (POS display and information, signage, etc.). Events, Partnerships and Media Relations maintain the momentum of business communications.

Testimonial - Marketing Manager at the Galeries Lafayette brand department

From BHV MARAIS to Galeries Lafayette
"I have a deep attachment to the Galeries Lafayette brand as a key player in fashion history. After 7 years at BHV MARAIS, I indicated I was ready for a change of brand and it was accepted! I now participate in the definition of the Galeries Lafayette Business Action Plan and the implementation of commercial campaigns in stores. It's a job that allows me to innovate, continuously adapt and to work with multiple departments (Purchasing, Sales, e-commerce)."


Agathe Cohen, Marketing Manager at the Galeries Lafayette brand department

Testimonial - Senior Marketing Project Manager

Customer objective
"I have been lucky enough to participate in the design and launch of the Fashion Loyalty Scheme. It's very exciting and rewarding to work on innovative projects which will contribute to building the retail of the future. My main role is to promote the Scheme by defining and implementing the campaign strategy for members and prospects. The objective? Design the most attractive and profitable offers. The way to get there? Have a passion for customers!"


Amélie-Marie Douaud, Senior Marketing Project Manager

Testimonial - upstream visual merchandiser

"My job allows me to follow a product from A to Z, from its purchase to its promotion..."


Nathalie Rauzy, Upstream Visual Merchandiser